Communicate in the language of the people
Hey, that sounds great. But maybe a little obvious. So, what does this Yeats quote really mean?
The full quote is, “Think like a wise man, but communicate in the language of the people.” I take this to mean that good, clear, universal writing takes a lot of thought. A lot of considering how a word or phrase could be interpreted in a particular context. Putting a string of content in front of users or colleagues and really understanding how it lands for them. Is it clear what is being asked? Do they understand what to do next?
I employ user-centered design principles in my UX writing and strategy work through a holistic and results-driven approach. Cleverness and trying to stand out don’t lead to good language decisions; prioritizing the user and the desired results do.
CrowdStrike SMB interface
Designing a simplified cybersecurity dashboard for small businesses and security novices
Hybrid Cloud
The IBM Hybrid Cloud team had run an in-depth round of user testing to refine personas and journey maps.
Convera (Western Union) Site IA and content design
Google Conversatio-nal Design
The Google gTech team wanted to create a chatbot for users to get troubleshooting support.
Ria Money Transfer
Ria needed to understand its different types of users better to create more targeted experiences and campaigns.
Designing content to help guide users through the transaction and registration processes was a critical part of my role.