Hi Hiring Team at Gusto 👋,

I’m excited about the opportunity to become Gusto’s first dedicated Content Designer on the Growth team. With over a decade of experience in the field of product content design and strategy – most recently leading UX content efforts at CrowdStrike – I’ve built my career on transforming complex ideas into clear, user-centered experiences that drive adoption, retention, and trust. The prospect of building a growth-focused content practice from the ground up at Gusto feels like a natural (not to mention thrilling) next step.

My most recent work was focused on user research, in-product experiences (designing for dashboards and complex user flows), and product growth experiments (specifically product adoption and new features). While at CrowdStrike, I collaborated with product managers, designers, researchers, and data strategists to create content systems and principles that aligned with evolving user needs as the company expanded from enterprise into SMB and consumer markets. I’ve led initiatives that bridged product and marketing, ensuring consistency across campaigns, onboarding flows, and feature discovery. A lot like the cross-surface storytelling that it sounds like Gusto is looking to achieve.

Growth work requires speed, clarity, and iteration, and I’ve learned not to be precious (or egotistical) with my words. Meeting the user where they are in their journey is one part of the challenge, but providing them with a seamless experience that doesn’t demand too much cognitive lift or overthinking is really where the magic happens. I thrive in environments that value content development, testing, refinement, and user validation. From defining a microcopy ecosystem, to establishing scalable content guidelines, to dissecting analytics to find new conversion opportunities, I’m motivated by measurable impact. Growth is about moving the needle, not simply shipping redesigns for the sake of keeping our designs “looking fresh.” 

I’m particularly drawn to the Growth team’s Content Designer role because it sounds like it combines strategic ownership with hands-on creation, experimentation, and the chance to influence a company-wide content vision. 

I’d welcome the chance to share my work and ideas for how content design can help Gusto continue to grow with purpose. Thank you for considering my application.

Best regards,
Scott Beck